Which of the following is an essential criteria for communication to be considered as an advertisement?

Question

Quizplus · Accepted Answer

The essential criteria for communication to be considered as an advertisement is that it must be a mass-mediated attempt to persuade. This means that it must be intended to reach a large audience and influence their attitudes or behaviors towards a product or service. Noncommercial communication may not necessarily be an advertisement, as it may not be intended to promote a product or service. The message conveyed does not necessarily have to be short, and it does not have to involve face-to-face communication.

Which of the Following Is an Essential Criteria for Communication