During the National Basketball Championship, a National Sports Equipment Manufacturer

During the National Basketball Championship, a national sports equipment manufacturer runs an edgy, fast-paced commercial featuring a well-known hip hop artist.A group of university students watching the ad in a fraternity house interprets the commercial in roughly the same way.Which of the following is a reason why audience members share a similar interpretation of the ad?

A) The backgrounds and value systems of audience members are similar.
B) The interpretation of an ad is a function of an isolated solitary thinker.
C) Ads contain a single meaning for all members of a target audience.
D) Communication is inherently an individual process and not a social process.