Scenario 1-2
Chug Enterprises is planning to create a new line of products and enter into the sports drink market.They plan to advertise the first product to teenagers as being the best-tasting sports drink in the market.The second product will be advertised to adults as being the lowest calorie sports drink one can buy.The third product will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure.Each product will have separate, distinctive packaging.
-(Scenario 1-2) For its second product to be successful, Chug Enterprises believes that it must effectively target the youth.To do this, the company uses influencer marketing.In such a scenario, which of the following is the company most likely using?

Question

Quizplus · Accepted Answer

Influencer marketing involves using individuals with a large social media following to promote a product or brand to their audience. This type of marketing often relies on peer-to-peer persuasion, as the influencer is seen as a trusted source by their followers. Therefore, the company is most likely using peer-to-peer persuasion to effectively target the youth demographic.

Scenario 1-2 Chug Enterprises Is Planning to Create a New Line of Line