Scenario 1-2
Chug Enterprises is planning to create a new line of products and enter into the sports drink market.They plan to advertise the first product to teenagers as being the best-tasting sports drink in the market.The second product will be advertised to adults as being the lowest calorie sports drink one can buy.The third product will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure.Each product will have separate, distinctive packaging.
-(Scenario 1-2) The company launched the third product for senior citizens in the Baltonian market and their efforts were highly successful.Chug Enterprises now plans to introduce it worldwide.However, the way senior citizens perceive products vary from culture to culture.Thus, Chug Enterprises should engage in:

Question

Quizplus · Accepted Answer

International advertising would be the best choice for Chug Enterprises as the perception and values of senior citizens vary from culture to culture. By engaging in international advertising, the company can tailor their message and packaging to appeal to the specific cultural values of senior citizens in different markets. Cooperative advertising involves multiple companies sharing the cost of an advertisement, which may not be necessary in this scenario, and national or regional advertising may not be effective in targeting the specific needs and preferences of senior citizens in different countries.

Scenario 1-2 Chug Enterprises Is Planning to Create a New Line of Line