Scenario 1-5
Exodus Moving is a small business that was created to serve local furniture stores' delivery needs in the Boulder Colorado area.They have specialized equipment that allows them to lift and transfer large, bulky pieces of furniture with less risk of damage than most traditional movers.Many of these furniture stores do not sell enough volume to keep their own trucks and drivers busy all of the time, so Exodus fills a real market need.As a result, most such stores are very interested in outsourcing delivery service needs.Exodus has attracted many customers from these stores by guaranteeing 48 hour delivery within a 50 mile radius of any of the stores they serve.Eventually, Exodus hopes to attract the business of other retailers who might require delivery services.
-(Scenario 1-5) Exodus advertises in the trade magazine, Western Interiors, which is read by furniture retailers and interior decorators throughout twelve Western states.Which of the following best describes this type of advertising?

Question

Quizplus · Accepted Answer

The advertisement in Western Interiors magazine, which is read throughout twelve Western states, suggests that Exodus Moving is engaging in regional advertising.

Scenario 1-5 Exodus Moving Is a Small Business That Was Created to Created