Marketers at Johnny Inc. believe in putting their customers ahead of everything else. Their products are carefully designed to meet customer requirements and the entire focus is on achieving customer satisfaction. Johnny Inc. follows the ________ concept in doing business.

Question

Quizplus · Accepted Answer

The statement mentions that the company's focus is on achieving customer satisfaction and designing products to meet customer requirements. This aligns with the marketing concept, which involves understanding and fulfilling customer needs and wants to achieve long-term success.