MasterCard and Visa may team up with university alumni associations to offer affinity credit cards that typically display an iconic image associated with the university on the card itself and may include an incremental donation program associated with purchases made using the card.The best description of this form of alliance would be called a ________.
A) product alliance
B) logistics alliance
C) pricing collaboration
D) network alliance
E) promotional alliance

Question

Quizplus · Accepted Answer

This is a promotional alliance as it involves a partnership between credit card companies and alumni associations to promote affinity credit cards using the university's iconic image and an incremental donation program.

MasterCard and Visa May Team Up with University Alumni Associations