A televised image of a starving child had a greater impact on Mr. White's perception of the extensiveness of world hunger than did a statistical chart summarizing the tremendous scope of the problem. This suggests that his assessment of the world hunger problem is influenced by

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This scenario exemplifies the availability heuristic, which states that people tend to judge the likelihood or frequency of events based on how easily examples come to mind. The image of the starving child is a vivid and emotionally-charged representation of world hunger, making it more available in Mr. White's mind than the statistical chart, which is less emotionally impactful.

A Televised Image of a Starving Child Had a Greater