The indelible memories of the 9/11 terrorist tragedy unduly inflated many people's estimates of the risks associated with air travel. This best illustrates the importance of

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The availability heuristic is the tendency to rely on readily available examples or information when making judgments or decisions. In this case, the vivid and widely publicized images of the 9/11 attacks made the risk of air travel feel more available and prominent in people's minds, leading to an overestimation of its dangers.

The Indelible Memories of the 9/11 Terrorist Tragedy Unduly Inflated