The risks of smoking are more alarming when presented in terms of the number of smokers with lung cancer than the percentage of smokers with lung cancer. This illustrates the importance of

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This scenario is a clear example of framing. The way information is presented can have a significant impact on how people perceive and evaluate it. In this case, presenting the risks of smoking in terms of the number of smokers with lung cancer (a concrete, tangible value) is more impactful than presenting it as a percentage (more abstract and less emotionally impactful). Framing can be a powerful tool for influencing attitudes and behavior.

The Risks of Smoking Are More Alarming When Presented in Terms