A $100 coat marked down from $150 can seem like a better deal than the same coat priced regularly at $100. This best illustrates the importance of

Question

Quizplus · Accepted Answer

The scenario described in the question is an example of framing, which is the way information is presented or framed in order to influence people's decisions or opinions. In this case, the discount of the coat is framed as $50 off the original price of $150, which makes the $100 price seem like a better deal than a coat priced regularly at $100.

A $100 Coat Marked Down from $150 Can Seem Like