Consumers respond more positively to ground beef advertised as "75 percent lean" than to ground beef described as "25 percent fat." This illustrates that consumer reactions are influenced by

Question

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This scenario is an example of framing, which is the way information is presented or "framed" in order to influence consumer attitudes or behaviors. Describing the beef as "75 percent lean" presents it in a positive light, emphasizing the majority of the beef is lean, while describing it as "25 percent fat" emphasizes the negative aspect of it being high in fat. This demonstrates that consumers' reactions are influenced by how information is framed for them.

Consumers Respond More Positively to Ground Beef Advertised as "75