Customer relationship management enables companies to provide excellent real-time customer service through the effective use of _________.
A) reports from mystery shoppers
B) survey data from customers who have defected
C) market research
D) individual account informtion
E) demographic trend data

Question

Quizplus · Accepted Answer

Customer relationship management is all about building and maintaining strong relationships with customers. This is achieved through a variety of strategies, including the effective use of individual account information. By collecting and analyzing data about each customer, companies can gain insights into their needs, preferences, and behaviors, and use this information to personalize their interactions and provide excellent real-time customer service. Reports from mystery shoppers, survey data from customers who have defected, market research, and demographic trend data can also be useful in developing effective CRM strategies, but individual account information is typically the most valuable source of data for this purpose.

Customer Relationship Management Enables Companies to Provide Excellent Real-Time Customer