In which of the following cases is building a database worthwhile for the company?
A) where the product is a one-in-a-lifetime purchase
B) where customers show little loyalty to a brand
C) where the company has a long relationship with its customers
D) where the unit sale is very small
E) where the cost of gathering the information is high

Question

Quizplus · Accepted Answer

Building a database would be worthwhile for a company that has a long relationship with its customers. This would allow the company to track customer purchases, preferences, and behavior, which could inform marketing and sales strategies, improve customer retention, and increase revenue. A solid database helps companies to maintain a good ongoing relationships with customers.

In Which of the Following Cases Is Building a Database