The buying process starts when the buyer recognizes a(n) ________.
A) product
B) advertisement for the product
C) salesperson from a previous visit
D) problem or need
E) internal cue

Question

Quizplus · Accepted Answer

The buying process starts when the buyer recognizes a problem or need. This can be a result of a variety of internal or external factors such as a change in life circumstances or a desire for a certain product or service. Once a need is recognized, the buyer will begin to actively search for a solution or product that can fulfill that need.

The Buying Process Starts When the Buyer Recognizes A(n) ________