Anchoring heuristic comes into play when consumers base their predictions on the quickness and ease with which a particular example of an outcome comes to mind.

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The anchoring heuristic refers to the cognitive bias where individuals rely too heavily on an initial piece of information (the "anchor") when making decisions. The description provided relates more closely to the availability heuristic, which involves basing judgments on the ease with which examples come to mind.

Anchoring Heuristic Comes into Play When Consumers Base Their Predictions