Prejudice can be not only subtle but also automatic and unconscious. This is best illustrated in studies of

Question

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Studies of implicit attitudes have shown that people can have automatic and unconscious prejudices that they may not be aware of or able to control. This is different from deindividuation, which refers to a loss of individual identity in a group setting; the just-world phenomenon, which describes the tendency to believe that the world is fair and that people get what they deserve; and mirror-image perceptions, which occur when individuals or groups have distorted or inaccurate perceptions of each other.

Prejudice Can Be Not Only Subtle but Also Automatic and Unconscious