Lately,James has noticed that pictures of his favorite athlete have started appearing on his cereal boxes,on highway billboards for sports beverages,and on television commercials for running shoes.In this scenario,James is being influenced by _____ to purchase the products.

Question

Quizplus · Accepted Answer

James is being influenced through the use of peripheral cues, such as seeing his favorite athlete on cereal boxes, billboards, and commercials. These cues may catch his attention and make him more likely to purchase the associated products without thoroughly considering the central merits of the products themselves. This is an example of the peripheral route to persuasion.

Lately,James Has Noticed That Pictures of His Favorite Athlete Have