According to brand asset valuator model, leadership brands show ________.
A) high levels of energy, differentiation, relevance, knowledge, and esteem
B) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still
C) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still
D) low levels on energy, differentiation, relevance, knowledge, and esteem
E) high knowledge-evidence of past performance-a lower level of esteem, and even lower relevance, energy, and differentiation

Question

Quizplus · Accepted Answer

According to the brand asset valuator model, leadership brands show high levels of energy, differentiation, relevance, knowledge, and esteem, which are the characteristics of a strong and successful brand. The model suggests that these attributes are important for a brand to have a strong position in the marketplace and to be able to withstand competition. Therefore, option A is the best choice as it aligns with the model's principles.

According to Brand Asset Valuator Model, Leadership Brands Show ________