When a parent brand covers a new product within a product category it currently serves, it is called a line extension.
Correct Answer:
Verified
Q118: Brand _ is the job of estimating
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Q120: According to Millward Brown, how is brand
Q121: Cash cows, or fighter brands, include products
Q122: Flankers are brands that may be kept
Q124: A brand _ is the set of
Q125: Research indicates that high-quality brands stretch farther
Q126: Two advantages of _ are that they
Q127: Brand extensions can reduce the costs of
Q128: _ brands are positioned with respect to
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