Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors?
A) desirability
B) differentiability
C) believability
D) deliverability
E) deviance

Question

Quizplus · Accepted Answer

Differentiability relates to consumers perceiving the brand association as distinctive and superior to relevant competitors. Desirability refers to consumers finding the brand association desirable or appealing, believability refers to consumers finding the brand association believable or trustworthy, deliverability refers to the brand's ability to deliver on promised benefits, and deviance is not a relevant criterion in this context.

Which of the Following Criteria Relates to Consumers Seeing the Brand