________ are visual representations of consumer perceptions and preferences.
A) procedural maps
B) brain maps
C) perceptual maps
D) procedural models
E) cognitive maps

Question

Quizplus · Accepted Answer

Perceptual maps are visual representations of consumer perceptions and preferences. They are used by marketers to identify where a product stands in the market and how it is perceived by consumers compared to its competitors. By plotting different attributes of a product on a two-dimensional map, marketers can identify gaps in the market and develop targeted marketing strategies.

________ Are Visual Representations of Consumer Perceptions and Preferences