In ________, the seller offers goods both individually and in bundles and often charges less for the "bundle" than for the individual products.
A) pirating pricing
B) captive pricing
C) two-part pricing
D) pure bundling
E) mixed bundling

Question

Quizplus · Accepted Answer

This pricing strategy is known as mixed bundling, where the seller offers goods both individually and in bundles and often charges less for the "bundle" than for the individual products. This strategy allows the seller to increase sales of not only the bundled products but also the individual products.

In ________, the Seller Offers Goods Both Individually and in Bundles