The Caesar Park Hotel generally caters to business customers during the week,but has now decided to promote minivacation weekends for non-business customers as well.What is the Caesar Park trying to do?
A) It is implementing premium pricing.
B) It is trying to cultivate nonpeak demand.
C) It is promoting complementary services.
D) It is putting reservation systems in place.
E) It is implementing differential pricing.

Question

Quizplus · Accepted Answer

The Caesar Park Hotel is trying to cultivate nonpeak demand by promoting minivacation weekends for non-business customers in addition to its typical focus on business customers during the week. This suggests that the hotel is seeking to expand its customer base beyond just business travelers and generate revenue during traditionally slower periods, such as weekends.

The Caesar Park Hotel Generally Caters to Business Customers During