Matt's retail store offers all its products at $2 less than its competitors throughout the year.The store never runs any promotional campaigns or offers any additional special discounts.Matt's retail store is following a(n)________.
A) auction-type pricing policy
B) target-plus pricing policy
C) everyday low pricing policy
D) high-low pricing policy
E) going-rate pricing policy

Question

Quizplus · Accepted Answer

Matt's retail store is following an everyday low pricing policy, where they offer products at a lower price than their competitors consistently, without any promotions or discounts. This strategy aims to attract customers who prioritize lower prices over temporary discount offers, and it can help establish a reputation for offering value for money.

Matt's Retail Store Offers All Its Products at $2 Less