Personal influence in marketing communications carries great weight when ________.
A) the product being marketed is a convenience item
B) the purchase of the product is considered to be safe and risk-free
C) the product suggests something about the user's status or taste
D) the product being marketed is purchased on a frequent basis
E) the product or service in question is used without being recommended by others
Correct Answer:
Verified
Q21: Advertising and publicity tools play the most
Q32: Which of the following statements correctly reflects
Q34: Marketing communications in almost every medium and
Q53: Janet is a marketing manager with a
Q55: Kelly is the chief marketing officer of
Q60: Kelly is the chief marketing officer of
Q85: Which of the following statements is true
Q86: Personal selling refers to people-to-people oral, written,
Q91: Which of the following is a characteristic
Q92: Which of the following is a form
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents