Fullermann Corp

Fullermann Corp. manufactures plastic materials. The CEO of the company realizes that the amount of waste generated must be reduced so that the company can become more environmentally friendly. The CEO introduces a company-wide strategy to minimize the generation of plastic waste and increase production efficiency. In the context of organizations putting in efforts to achieve sustainability, this is an example of ________.

A) rewarding contributions to sustainability
B) tracking progress toward sustainability
C) setting sustainability goals
D) hiring people with sustainability skills