Consumers can show their allegiance to a product or retail outlet through repeat patronage or positive word- of- mouth recommendations. Marketers can use this information to segment customers on the basis of:
A) store type.
B) brand preference.
C) loyalty.
D) user status.
E) usage rate.

Question

Quizplus · Accepted Answer

The question asks which option(s) can be used to segment customers based on their allegiance to a product or retail outlet. Out of the given options, "loyalty" is the only one that directly relates to repeat patronage and positive word-of-mouth recommendations. Therefore, the best choice is option C.

Consumers Can Show Their Allegiance to a Product or Retail