Market positioning is BEST described by which of the following statements?
A) Selecting distribution channels that will provide the best possible access to target markets.
B) Arranging for a market offering to occupy a clear, distinctive and desirable place relative to competing products in the minds of target consumers.
C) Negotiating with retailers to have a product or brand occupy a prominent place on retail shelves or retail displays.
D) Offering home delivery to customers.
E) none of the above

Question

Quizplus · Accepted Answer

Market positioning involves creating a unique and desirable image or perception for a product or brand in the minds of the target consumer, relative to competing products. It goes beyond selecting distribution channels or negotiating shelf space, and aims to establish a distinct competitive advantage for the product or brand. Option D is not relevant to market positioning.

Market Positioning Is BEST Described by Which of the Following