A life insurance company offers prospects a toll- free number to call and promises not to ask complex health questions is using________ as its services differentiation strategy.
A) customer training
B) distribution
C) ordering ease
D) delivery
E) installation

Question

Quizplus · Accepted Answer

Ordering ease is the strategy of making it easier for customers to purchase products or services. In this case, the life insurance company is offering a toll-free number and reduced health question requirements to make it easier for prospects to purchase life insurance, which is an example of ordering ease.

A Life Insurance Company Offers Prospects a Toll- Free Number