If a marketer decides to segment a market based on neighbourhoods, the marketer will have chosen the________ method of segmentation.
A) geographic
B) behavioural
C) cultural
D) psychographic
E) demographic

Question

Quizplus · Accepted Answer

The segmentation method based on neighbourhoods is a geographic segmentation method, as it divides the market by geographic boundaries like neighbourhoods, cities, regions or countries. This method is relevant for businesses that cater to local markets, have physical storefronts or provide location-based services. Alternatively, behavioural segmentation refers to the group of customers that have similar behaviours like buying patterns or product usage, cultural segmentation divides a market based on cultural norms, values, beliefs or customs of consumers, psychographic segmentation groups individuals based on their personality traits, lifestyle and interests, and demographic segmentation is based on demographic variables like age, gender, income or education.

If a Marketer Decides to Segment a Market Based on Neighbourhoods