To be useful, market segments should rate favourably on a number of key criteria. Which of the following is NOT one of these criteria?
A) Segments should be accessible in terms of reach and access.
B) Segments should be actionable.
C) Segments should be substantial enough to be profitable.
D) Segments should be reliable.
E) Segments should be measurable.

Question

Quizplus · Accepted Answer

The criteria for useful market segments are accessibility, actionability, profitability, measurability, and responsiveness. Reliability is not a commonly cited criterion for market segments.

To Be Useful, Market Segments Should Rate Favourably on a Number