Which of the following statements BEST describes the difference between age and life- cycle segmentation and generational segmentation?
A) Age and life- cycle segmentation is a relatively straightforward segmentation strategy while generational segmentation is much harder to implement.
B) Age and life- cycle segmentation assumes the effect of time, and generational segmentation is based on the effects of economic and social status.
C) There are no differences between age and life- cycle segmentation and generational segmentation.
D) Age and life- cycle segmentation assumes people are influenced by where they are in life, and generational segmentation assumes they are influenced by what they grew up with.
E) Age and life- cycle segmentation is rigid and unchanging over time while generational segmentation changes with each decade.

Question

Quizplus · Accepted Answer

Age and life-cycle segmentation categorize individuals based on their current stage in life, whereas generational segmentation groups individuals who shared similar cultural experiences and events during their formative years. Age and life-cycle segmentation assumes that people's needs and wants are influenced by where they are in life, while generational segmentation assumes that they are influenced by the events and cultural environment they grew up with.

Which of the Following Statements BEST Describes the Difference Between