When an effective programme can be designed to attract and serve the market, this is known as:
A) actionable.
B) differentiable.
C) measurable.
D) accessible.
E) substantial.

Question

Quizplus · Accepted Answer

The term "actionable" refers to a market segment that is worth pursuing because it is accessible, substantial, differentiable, and measurable. Once a market segment fits these criteria, a marketing program can be developed to serve the segment's needs. Therefore, when an effective programme can be designed to attract and serve the market, it is known as "actionable."

When an Effective Programme Can Be Designed to Attract and Serve