Dell Computers builds, markets, delivers and installs custom- configured computers for individual customers. This is best described as:
A) niche marketing.
B) mass customisation.
C) micromarketing.
D) hyper segmentation.
E) hyper marketing.

Question

Quizplus · Accepted Answer

Dell Computers is an example of mass customization, as they are able to offer custom-configured computers to a large number of customers. This approach allows them to meet individual customer needs while still maintaining the efficiency of mass production.

Dell Computers Builds, Markets, Delivers and Installs Custom- Configured Computers