When a market segment can be reached in terms of advertising and distribution, this is known as:
A) actionable.
B) differentiable.
C) measurable.
D) accessible.
E) substantial.

Question

Quizplus · Accepted Answer

When a market segment can be reached in terms of advertising and distribution, it is said to be accessible. This means that the segment can be effectively targeted with marketing efforts and products can be easily distributed to this group. The other options, while important factors in identifying market segments, do not necessarily refer to the ability to reach and sell to them.

When a Market Segment Can Be Reached in Terms of Advertising