The marketer determines how the product will be marketed vis- a- vis its competition in its target market(s) as a result of market:
A) probing.
B) targeting.
C) segmentation.
D) definition.
E) positioning.

Question

Quizplus · Accepted Answer

Positioning refers to the way in which a product is positioned in the minds of its target customers relative to its competition. This includes considerations such as the product's unique selling proposition, its perceived value relative to other options, and the messaging used in advertising and other marketing efforts. Market probing, targeting, segmentation, and definition are all important steps in the overall marketing process, but positioning specifically addresses the competitive positioning of the product within its target market.

The Marketer Determines How the Product Will Be Marketed Vis-