The Blue Mountains Retreat Centre is open to people of all religious faiths and is a place people can go to unwind from the stressful rigours of daily life. Which of the following is an example of a psychographic variable the owner of the retreat could use in its marketing strategy?
A) psychographic
B) income
C) age
D) social class
E) occupation

Question

Quizplus · Accepted Answer

Psychographic variables describe people's attitudes, values, beliefs, and lifestyles. Since the retreat caters to people of all religious faiths and aims to provide a place for people to unwind, understanding the psychographic variables of its target audience could help the owner tailor their marketing strategy to better appeal to potential customers. Income, age, social class, and occupation are all demographic variables that can provide some useful information about the target audience, but they do not provide insight into their attitudes and behaviors.

The Blue Mountains Retreat Centre Is Open to People of All