Supermarket chain, IGA, prides itself on flexibility to customise merchandise assortment at the store level to meet the needs of consumers in specific geographic areas. Indeed, this point of difference forms a core part of all IGA's promotions. Which of the following BEST describes IGA's approach to segmentation?
A) differentiated
B) individual
C) local.
D) concentrated
E) undifferentiated

Question

Quizplus · Accepted Answer

IGA's approach to segmentation is local, as they focus on customising merchandise assortment at the store level to meet the needs of consumers in specific geographic areas.

Supermarket Chain, IGA, Prides Itself on Flexibility to Customise Merchandise