Colleen sells art and decorative supplies to small motels and boarding houses. She often talks to several different people before she locates someone who can give her a purchase order or a refusal. In terms of the buying centre, she has the most trouble identifying the _______ for her merchandise.

Question

Quizplus · Accepted Answer

Colleen is having trouble finding the person who has the final say in making the purchase decision for the small motels and boarding houses. This person is the decider in the buying center. The buyer is the person who actually makes the purchase, the influencer is someone who can influence the decision, the gatekeeper controls the flow of information to the decision-makers, and the user is the person who will use the product or service.

Colleen Sells Art and Decorative Supplies to Small Motels and Boarding