The type of purchasing decision that carries the greatest cost and risk is known as:
A) systems rebuy.
B) new task.
C) modified rebuy.
D) straight rebuy.
E) functional order.

Question

Quizplus · Accepted Answer

New task purchasing decisions involve the greatest cost and risk because they are for entirely new products or services that the buyer has no prior experience with. This type of decision requires extensive research, evaluation, and negotiating, making it the most risky and costly decision. Systems rebuy, modified rebuy, straight rebuy, and functional order all involve varying degrees of familiarity and past experience with the product or service, decreasing the level of risk and cost for the purchasing decision.

The Type of Purchasing Decision That Carries the Greatest Cost