When Lani was calling on a client firm, she found that the design engineer she wanted to see was too busy to meet with her. The engineer's secretary offered to look through Lani's product brochures and pass them on to the engineer if Lani's product was potentially useful. Which role in the buying centre does the secretary have?
A) buyer
B) gatekeeper
C) user
D) decider
E) influencer

Question

Quizplus · Accepted Answer

The secretary in this situation is acting as a gatekeeper, as they are controlling access to the design engineer who would be the potential buyer or influencer in the buying centre.

When Lani Was Calling on a Client Firm, She Found