Ned and John, owners of a chicken processing plant, recently attended a trade show where they saw a breast deboning machine that operates at a capacity of 900 birds per hour and requires only one employee. Until the show, the brothers had no idea such a product existed. As far as they have learned, only one company is manufacturing such a machine. They have calculated that such a machine could save them up to $200 a day in labour costs. They have contacted the company to learn more about the $67,000 deboning machine. The Rogers brothers are engaged in which type of purchase?
A) systems rebuy
B) straight rebuy
C) new task
D) customised order
E) modified rebuy

Question

Quizplus · Accepted Answer

The Rogers brothers are engaged in a new task purchase since they had no idea such a product existed before attending the trade show.

Ned and John, Owners of a Chicken Processing Plant, Recently