Two salespeople, Roy Yardley and Natasha Adams, enter a room outside the purchasing agent's office. The purchasing agent works for a furniture manufacturer. Yardley has sold to the company several times in the past. He has stopped by to see if the purchasing agent needs to restock any of his company's adhesives. Adams will try to convince the purchasing agent to buy a machine for cutting and shaping veneers that will reduce wastage by 15 per cent and costs $65,000. The furniture company currently does this by employing skilled labourers who use hand tools. Classify the products being sold in terms of buying situation. What steps in the business buying process are associated with each buying situation? In what steps in the business buying process do you think the purchasing agent is now?

Question

Quizplus · Accepted Answer

The Answer of Two salespeople, Roy Yardley and Natasha Adams, enter a room outside the purchasing agent's office. The purchasing agent works for a furniture manufacturer. Yardley has sold to the company several times in the past. He has stopped by to see if the purchasing agent needs to restock any of his company's adhesives. Adams will try to convince the purchasing agent to buy a machine for cutting and shaping veneers that will reduce wastage by 15 per cent and costs $65,000. The furniture company currently does this by employing skilled labourers who use hand tools. Classify the products being sold in terms of buying situation. What steps in the business buying process are associated with each buying situation? In what steps in the business buying process do you think the purchasing agent is now?

Two Salespeople, Roy Yardley and Natasha Adams, Enter a Room