The buyer of a product is always the initiator and influencer.

Name: The buyer of a product is always the initiator and influencer.
Brand: Quizplus
Rating: 5.0 (25 reviews)

Question

Quizplus · Accepted Answer

The buyer may not always be the initiator or influencer. The initiator is the person who comes up with the idea or recognizes the need for a product, while the influencer is someone who provides recommendations or advice on the purchase decision. These roles could be played by different people, such as friends, family, colleagues, or experts in the field.

The Buyer of a Product Is Always the Initiator and Influencer