According to the concept of consumer buying roles, the initiator is typically the person who ultimately makes part, or all, of the purchase decision.

Name: According to the concept of consumer buying roles, the initiator is typically the person who ultimately makes part, or all, of the purchase decision.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The initiator is the person who first suggests or thinks of the idea of buying a particular product or service, but not necessarily the one who makes the purchase decision.

According to the Concept of Consumer Buying Roles, the Initiator