A brand personality is the specific mix of human traits that can be attributed to a particular brand.

Name: A brand personality is the specific mix of human traits that can be attributed to a particular brand.
Brand: Quizplus
Rating: 4.8 (42 reviews)

Question

Quizplus · Accepted Answer

A brand personality is a real and important concept in marketing that defines a brand as if it were a person, with unique traits, characteristics, and behaviors. It helps to build a deeper emotional connection between the consumer and the brand.

A Brand Personality Is the Specific Mix of Human Traits