Personal characteristics that influence consumer decision making and buying behaviour include psychological, personal, cultural and social factors. Describe each of these factors and the ways in which marketers deal with them in practice. Give examples of the practices that you would expect to find within (an) organisation(s) to illustrate your understanding of each of the factors.

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The Answer of Personal characteristics that influence consumer decision making and buying behaviour include psychological, personal, cultural and social factors. Describe each of these factors and the ways in which marketers deal with them in practice. Give examples of the practices that you would expect to find within (an) organisation(s) to illustrate your understanding of each of the factors.

Personal Characteristics That Influence Consumer Decision Making and Buying Behaviour