When a scale is inscribed between two bipolar words, and respondents select the point that reflects the direction and intensity of their feelings, this is known as a:

Name: When a scale is inscribed between two bipolar words, and respondents select the point that reflects the direction and intensity of their feelings, this is known as a:
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The inscribing of a scale between two bipolar words and asking respondents to select the point that reflects their feelings is called a semantic differential scale.

When a Scale Is Inscribed Between Two Bipolar Words, and Respondents