Electronic monitoring systems that link consumers' exposure to television advertising and promotion (measured using television metres) with what they buy in stores (measured using checkout scanners) is known as:

Question

Quizplus · Accepted Answer

Scan track is an electronic monitoring system that links consumers' exposure to television advertising and promotion (measured using television meters) with what they buy in stores (measured using checkout scanners).

Electronic Monitoring Systems That Link Consumers' Exposure to Television Advertising